CFA Institute

Last year CFA Institute asked Brandlogic to keep pace with its global constituency by going mobile with a groundbreaking interactive, 2010 annual report. This year, the 2011 annual report was completely digital with a single website employing responsive design to work across all devices.

CFA Institute is a leading 105,000-member global association of investment professionals. The organization was eager to repeat the success of its Web and mobile 2010 annual report. The 2010 annual report has won recognition around the world and delivered compelling results. “We were thrilled to see the positive feedback about the report from our members. We have experienced well over 700 percent increases in visits to the report website since last year as a result of the innovative design,” said Raymond DeAngelo, managing director, stakeholder services, marketing and communications, for CFA Institute.

This year, Brandlogic designed a report that employed responsive design, one design that automatically adjusts itself to the device that is viewing it. Whether the device is a desktop browser, smart phone or tablet, a single web site fits the need with graphics and layout that are customized to the device. Learn more by reading our blog post about responsive web design.

But it’s not enough to look beautiful on every device, you need a fast web site to provide a great experience. Brandlogic employed our web performance methodology to create an unparalleled user experience.