Wespath Investment Management

A powerful positioning idea – Returns Aligned with Values – lies at the heart of a new brand that firmly establishes Wespath as a leader in responsible investing.

In a way, Wespath epitomizes our credo of Ideas That Drive Performance. This affiliate of the General Board of Pension and Health Benefits of The United Methodist Church is committed to responsible investing – but with a key difference. For Wespath, investment performance is key – investors can do well by doing good.

To help develop the new brand, the organization called on Brandlogic. Based on research and strategy, we helped position Wespath and gave it its name, new logo and identity, all supported by a full range of communications: from a website to investor-facing communication and corporate video. A successful launch introduced employees, investors and influencers to the new face of this diversified, US$17 billion investment manager.

The new brand is helping Wespath gain recognition far beyond its traditional market. The unique combination of a firm foundation in church principles and a focus on long-term performance is redefining what responsible investing is all about.